|
Project
Description:
Develop and produce a flyer containing emergency symptoms for
mother and child. The flyer is designed to enhance the
information given in the Mabrouk Booklet for use as an IEC tool
for MOHP nurses and health outreach workers and NGO/CDA
volunteers, who will also record their visits on the card to
enable monitoring of the post-partum home visits program.
Audiences:
Primary: Clients/Consumers
Secondary: Service Providers
-
Nurses and health outreach workers, NGO/CDA Volunteers
-
Doctors and other primary health care providers
Communication Objectives:
Among
Clients/Consumers:
-
Promote knowledge and awareness of medical emergency signs in
the post-partum mother and neonate.
-
Promote efficacy, where clients/consumers adopt stance that
health is in their hands, and feel empowered by knowledge of
correct behaviors to maintain health of family.
Among
Service Providers:
-
Harmonize health information disseminated by nurses, health
outreach workers, pharmacists, and doctors with
nationally-supported health information and messages.
-
Maximize the variety of sources disseminating the health
messages to increase impact and build trust of families
hearing the messages.
Key
Messages:
Emergency and danger signs for post-partum mother and infant
Possible secondary messages on card:
Creative
Approach:
Highly visual with emergency symptoms simply described and
illustrated. The card will be designed to fit as an insert into
the Mabrouk Booklet Frame, and have the same visual themes
belonging to the family of Mabrouk materials being developed,
though it can also be used as a stand-alone.
Tone of
Message:
Imparts a sense of urgency, criticalness of information.
Desired
Action:
Mothers, spouses, other family members and caregivers motivated
to respond to any sign of emergency symptoms in post-partum
mother or neonate by seeking immediate medical attention.
Mandatories/Notes:
Produced under the auspices of the Ministry of Health and
Population, with the support of USAID. Include appropriate
logos. |
