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“Communication for Healthy Living” (CHL) is a
USAID-funded project is aimed at enabling Egyptian families and
communities to protect and maintain their health. The strategic
approach of the CHL project as a whole includes advocacy,
empowerment, and alliance-building to promote and facilitate
greater participation by all sectors of communities in their own
health and well-being. CHL activities are designed not
only to support people to reach specific health behavior
objectives, but also to engage in a process of identifying and
solving problems in their communities by collaborating with
other stakeholders and government bodies. The CHL approach
positions health as an entry point for building civil society. Through
its affiliation with the global Health
Communication Partnership, USAID’s flagship health
communication project, CHL promotes behavior change by
providing communication support towards specific health outcomes
under Strategic Objective 20 (SO20) of the USAID-Egypt
Mission Strategic Plan, “Healthier, Planned Families. CHL’s
innovative, research-based programs are designed to improve
health practices across the areas of: |
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In
addition, CHL seeks to strengthen the leadership, technical
skills and management systems within the public, NGO, and
private sectors to design and implement strategic
communication programs.
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